🛍️ Objective 01

“Do people prefer online or physical shopping?”

Hypothesis:

• There is an increase in online shopping due to the pandemic

• People prefer shopping in person because they can physically see how the clothing fits, but due to the pandemic people are using online shopping more often

Hypothesis was correct:

• 90% of the users enjoyed shopping

• 75% of the users enjoyed online shopping method

💸 Objective 02

“Why do people make returns?”

Hypothesis:

• People who return items are returning them because of purchasing the wrong size

Hypothesis was correct:

• Most users chose “wrong size” as one of their top 3 reasons of returning choices

🛒 Objective 03

“Why do people abandon shopping carts or leave the cart without purchasing at the checkout?”

Hypothesis:

• They're not sure of the size indicated will fit them

• Unsure of their sizings

• To double check the sizing later and forgets

Hypothesis was incorrect:

• Most users abandon shopping carts due to wanting to rethink about the product

👀 Objective 04

“Do people use visualization app/technology for pre-purchase decision?”

Hypothesis:

• People are willing to use the visualization app/technology before making purchasing decision and it motivates them to make a purchase

Hypothesis was correct:

• Users agreed that the visualization app/technology is realistic

• Users agreed that the visualization app/technology is enough to motivate them to purchase the products

📱 Objective 05

“Do people use face filter technology on social media?”

Hypothesis:

• People use face filters on social media to try out difference variations of style for themselves

Hypothesis was correct:

• Most used filters by the users were ‘photo filters’ and ‘beauty/make up filters’ which are considered as style filters

01

There has been an increase number of online shoppers

Due to the COVID-19 pandemic, a lot of in-person shoppers changed their shopping preferences to online shopping and realized how convenient it is to shop online. Numerous of shoppers have mentioned they enjoyed going into the store physically, but due to the pandemic they stopped going out. However, they were able to realize how easy and fast it is to shop online.

02

Some shoppers are lazy to make returns

Some shoppers determined that unless it is a very expensive item, they won’t return some items back to the store even when they purchase the wrong size. Some shoppers said they would either give it away to their friends or even customize the clothings.

03

Shoppers leave items in their shopping carts to re-think about the product

Shoppers put items in their shopping carts and abandon it before the checkout step due to the need of re-thinking of the products. They think twice about if they really need to purchase the product or if they could find a lower price at a different shopping website.

04

Shoppers are motivated by augmented reality (AR) technology to make a purchase

Shoppers had positive attitudes towards AR technology. They stated that they could make a purchase just by looking at the product virtually. However, large number of them also stated it depends on which product, but they are highly motivated by the AR technology to make a purchase.